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#NotTheOne - NEW campaign resources!

The back of two people's heads, with the #NotTheOne campaign logo shown on screen.

The #NotTheOne campaign takes an early intervention approach to knife-crime prevention, supporting trusted adults, including parents, teachers, police officers and youth workers, in educating 11 to 16 year olds on the dangers and consequences of carrying a knife.

Since 2022, the campaign has had 100,000 engagements on Facebook, Instagram and TikTok and 1,000 education packs have been downloaded across South Wales.

New resources for 2024 include:

“Children and young people have told us that a key reason someone may carry a knife is because they think it will help keep them safe. In fact, the opposite is true, you are much more likely to get hurt by a knife – either your own or someone else’s – if you carry one yourself.

“With this campaign, we listened to children, young people and professionals, and developed resources which centred the solutions to knife crime suggested by children and young people. Thankfully, knife crime in South Wales is rare, but one knife crime incident is one too many, and by working together with professionals, children and young people, I am certain we can reduce knife crime even further.”

Dan Jones, Head of the Wales Violence Prevention Unit

“These resources have been developed following workshops and surveys with children, young people and professionals who have used the campaign.

“It has been brilliant to see so many people engaging with us since 2022 and we know that education and early intervention is key to preventing knife crime in south Wales.

“Young people should be able to feel safe in our communities, and to have a childhood free from the fear of knives. Our communities have played a vital part in helping us deliver this campaign. The more young people we can educate on the dangers of knife crime, the more we can work towards a future free from knives.”

Esyr Jones, Superintendent, South Wales Police
Image shows five people, one person in front is playing with a football
At a launch event with Cardiff City Foundation, young people were invited to take part in a football game session before viewing the new #NotTheOne resources

"Cardiff City FC Community Foundation are proud to team up with South Wales Police and Wales Violence Prevention to unveil NotTheOne's latest resources and kick off the second phase of their campaign. We're privileged to showcase the perspectives of young people from our Further Education programme, demonstrating how we can tackle knife crime discussions together. Together, we can create safer communities through the power of sport and change lives.”

Zac Lyndon-Jones, Head of Community Development, Cardiff City Foundation
Four young people sat down at a table with A3 paper and pens on the table in front of them, with two older youth workers stood behind them
Young people were taken through the new resources by two Cardiff City Foundation youth workers